Maintaining and updating the University's website including designing new web pages, content, photos, and videos.
Ensuring all content, photos, videos, etc. align with the branding, mission, and values of Cal Maritime in addition to accessibility standards.
Advising and training campus web publishers regarding best practices for building and maintaining web and mobile content that maximizes goals for campus website.
Coordinating and communicating quality assurance reports and remediation efforts for content editors, publishers, and campus leadership. Develop clear process and documentation of reporting and remediation efforts as needed.
Providing supervisor a weekly report of web analytics and data snapshots to help inform the team of top priorities and tracking analytics and noting performance indicators, reporting areas that are of interest to the Cal Maritime community.
Partnering with IT to research and communicate web accessibility goals and outcomes as related to the Accessible Technology Initiative (ATI). Creating presentations for web content editors, publishers, and campus stakeholders on emerging system initiatives as they relate to CSU policy, California state law, and federal laws and guidelines.
Checking hyperlinks regularly to ensure validity and accessibility.
Reviewing use of University-related content against our branding standards and monitoring domain names to confirm appropriateness of their existence, use, and content.
Maintaining the University's presence on various digital media platforms.
Verifying all web and digital media content is consistent with the design and style of approved branding and graphics standards and ensuring departments are compliant.
Using digital media to promote university advancement, student achievement, and news.
Monitoring responses to and the effectiveness of the Cal Maritime digital media content.
Keeping up to date with new, rapidly changing technologies and recommending possible improvements to the University's web and digital presences
Assisting in the implementation and monitoring of the University's SEO, digital marketing, and strategic enrollment management efforts.
Managing access and authorization of Cal Maritime's content management system (CMS) and keeping an updated list of CMS users current.
Aiding in the development and distribution of regular e-newsletters to internal and external campus stakeholders.
Creating content (writing/graphic design) for distribution via electronic and print media
Requirements :
This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.
Knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.
Comprehensive and in-depth knowledge of communication, public affairs, media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university.
Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns.
Experience managing digital content via content management systems (CMS), especially with front-end and back-end configuration that brings HTML, CSS, and JavaScript together to deliver interactive content to users.
Ability to understand issues from a broad, strategic perspective.
Thorough knowledge of applicable copyright and other laws pertaining to publications and the news media.
Ability to effectively manage media relations and apply effective media strategies and techniques.
Demonstrated ability to market story concepts to university officials and media outlets.
Comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns.
Working knowledge of appropriate use of statistical techniques.
Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media.
Expert writing and editorial skills.
Demonstrated organizational skills.
Attention to detail and strong organizational and communication skills.
Highly creative, versatile, detail-oriented, and results-driven.
Ability to communicate complex subjects with simple, direct writing that inspires audiences to take action.
Proficient in XML, JavaScript, AJAX, HTML, CSS and SVN.
Proficient in use of interactive marketing techniques, such as video sharing, digital media networks, email marketing, and blogs.
Highly skilled in relational database design.
Graphic design skills and knowledge of Adobe Creative Cloud.
Experience with quality and accessibility checking tools.